Privacy Policy – Forth & Found (POPIA-Compliant)
Effective Date: 24 September 2025
Forth & Found (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA, South Africa) and general data protection best practices.
By accessing or using our website [www.forthandfound.com] (the “Site”), you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information:
a. Personal Information You Provide:
Name, email address, phone number, company, job title
Messages submitted via contact forms, inquiries, or subscriptions
Any other information you voluntarily provide
b. Automatically Collected Information:
IP address, browser type, device information, operating system
Pages visited, time spent on pages, referral sources
Analytics and tracking information
c. Third-Party Sources:
Analytics platforms (Google Analytics, Meta Pixel, LinkedIn Insight Tag)
Advertising and CRM platforms used to manage campaigns
2. Purpose of Processing Personal Information
We process personal information for the following purposes:
To provide, manage, and improve our services
To communicate with you and respond to inquiries
To personalise your experience on the Site
To analyse traffic and user behaviour for optimisation
To send newsletters, marketing materials, or promotional content (with consent)
To comply with legal obligations and enforce agreements
3. Lawful Basis for Processing
In compliance with POPIA, we process your personal information only when:
You provide consent for a specific purpose
Processing is necessary to enter into or perform a contract
Processing is necessary to comply with a legal obligation
Processing is necessary to pursue legitimate interests in line with your rights
4. Sharing Personal Information
We do not sell your personal information. We may share personal information with:
Service Providers: Trusted partners performing services on our behalf (analytics, CRM, marketing)
Legal Compliance: When required by law or legal process
Business Transfers: In the event of a merger, acquisition, or sale of assets
Aggregated Data: Anonymised or aggregated data for research or analysis
5. Data Retention
We retain personal information only as long as necessary to:
Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements
Once no longer required, personal information is securely deleted or anonymised.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. While we take all necessary measures, no method of electronic transmission or storage is 100% secure.
7. Your Rights Under POPIA
You have the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where appropriate
Object to or restrict processing
Withdraw consent at any time (without affecting lawfulness of processing prior to withdrawal)
Lodge a complaint with the Information Regulator if you believe your data has been misused
To exercise any of these rights, contact us at info@forthandfound.com.
8. International Transfers
If you access our Site from outside South Africa, your personal information may be transferred and stored in countries with different data protection laws. By using our Site, you consent to such transfers.
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. Please review their privacy policies separately.
10. Children’s Privacy
Our Site is not intended for children under 13 years (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” will indicate the last revision. Continued use of our Site constitutes acceptance of any changes.
12. Contact Us
For questions or concerns regarding this Privacy Policy or our data practices, please contact:
Forth & Found
Email: info@forthandfound.com
Website: www.forthandfound.com
Forth & Found is a growth-focused marketing agency built to move beyond vanity metrics. We combine data, creativity, and strategic insight to deliver measurable results across paid media, SEO, LinkedIn optimisation, and business growth consulting. Our approach is simple: understand your business, identify what drives revenue, and build strategies that scale reliably over time.
© Forth&Found
2025